Studio Negri News

Peroni Nastro Azzurro & Alessi launches Peroni Design Awards.

Italian beer brand Peroni Nastro Azzurro has officially launched the Peroni Design Awards.

The national design competition was launched alongside the announcement of the latest partnership with renowned Italian design house Alessi.

The competition will be fronted and judged by Matteo Alessi, international sales and development director Europe for Alessi, in conjunction with key members of the Institute of Designers in Ireland and showcased during Design Week in November with the winner receiving a €2,000 cash prize.

It is seeking to push the boundaries of excellence and design by challenging designers to create an original item to enhance the enjoyment of Peroni Nastro Azzurro during a special occasion, in a bar, restaurant or at home, and which celebrates the Peroni Nastro Azzurro blue ribbon.

The Peroni Design Awards is calling on emerging Irish designers to design a bespoke piece, inspired by the ribbon.

We are really excited to collaborate with Peroni Nastro Azzurro and be a part of the judging process of the Peroni Design Awards

said Alessi.

At Alessi, we look for the best expression of creativity with our designers and we always keep the design element alive in all our products. I am looking forward to seeing that same artistic expression from the Irish designers who take part in this inspiring competition.

The 10 finalists will have their designs exhibited as part of Design Week in front of Ireland’s design influencers in November 2013.

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